Founded in 2016 by professional skateboarder John Rattray, 'Why So Sad?' has raised awareness and funds for mental health, suicide alertness and prevention. These SB Bruin High "Why So Sad?" sneakers are an updated version of the OG design, crafted from brown calf suede, and feature Rattray’s 'Predatory Bird' logo at the heel and 'WHY SO SAD?' messaging on the inside.